About the Blueprint of Man

Created by Caleb Mothershed, Blueprint of Man is a comprehensive resource dedicated to helping men navigate and thrive in all areas of life. With a focus on actionable advice and deep insights, the blog covers a wide range of topics, including health and wellness, personal development, style, fatherhood, relationships, and more. Inspired by the belief that modern men are constantly evolving and growing, Blueprint of Man aims to be a guide for those striving to reach their fullest potential.

We believe that being a man today is about balance—building strength while cultivating empathy, pursuing career success while fostering personal growth, and excelling in fatherhood while nurturing self-improvement. Through well-researched articles, practical guides, and motivational content, we provide the tools men need to flourish in every role they play.

Our mission is to empower men not just to read and absorb our content but to take meaningful action in their lives. Whether you’re fine-tuning your personal style, improving your health, or becoming a better father, Blueprint of Man offers a roadmap for your journey. As Ralph Waldo Emerson once said, "What lies behind us and what lies before us are tiny matters compared to what lies within us." We seek to help men discover what lies within and turn that potential into reality.

At Blueprint of Man, we are committed to helping men become better friends, partners, mentors, fathers, and citizens—ultimately living a life of purpose, excellence, and fulfillment.

Customer Reviews

Discover what our customers say about their fashion and grooming experiences.

I love the grooming products! They transformed my routine and boosted my confidence.

James Smith
man sitting on gray wall
man sitting on gray wall

New York

The fashion tips are spot on! I always find something new and stylish to wear.

black leather strap analog watch
black leather strap analog watch
Emily Jones

Los Angeles

★★★★★
★★★★★